Focus on data protection and digital security

Our materiality analysis shows that data protection and data security are currently the top CR issues for our Company. We stand for top-quality data protection and invest in the security of our networks on an ongoing basis. Ultimately, growing digitization produces not only innovative applications but also new threats, for instance through hacker attacks. 9

We organized the fourth Cyber Security Summit (CSS) together with the Munich Security Conference on September 19 and 20, 2016. The conference was held in Silicon Valley, USA. It was attended by around 100 high-level representatives from science, politics, business and the military. The international event focused on averting cyber attacks, the development of standards and rules in cyber space, the battle against cyber terrorism and the economic significance of cyber security. 16

Some other examples of the contribution we made to data protection and IT security in the reporting year are detailed below:

  • “We care” app: The “We care” app magazine is designed for end users. Three new issues were published in 2016. The issue entitled “Confidential,” for instance, shows the dangers for Internet users in day-to-day usage, and suggests ways to protect themselves. In October 2016, the app took the Econ Award as an innovative format for presenting sustainability issues.
  • Data protection one pager: Information on data protection is often hard for non-specialists to understand. Our one pager on data protection offers customers condensed information on how their data is collected and processed. Although the document is not a substitute for the linked formal data protection declaration, to which specific legal requirements apply, it helps customers obtain basic, transparent information that is easy to understand and shows how, and how much, of their personal data is used. With this one pager, we have followed an initiative launched by the National IT Summit, supported by the Federal Ministry of Justice and Consumer Protection.
  • Teachtoday: Our Teachtoday initiative is designed to promote media skills and safe use of the media among children and young people. During the Summit for Kids in November 2016, we discussed aspects of data protection with over 150 children. The “Media sure! But secure.” prize for safe media usage was also awarded at the event. One of the award winners is the partnership project “Das ist unser Netz! – To jest nasza siec!” (The web we want!), in which young Germans and Poles look critically at their own media use. The Teachtoday media magazine Scroller was another medium that covered the issues of data protection and social networks. Here, children learn how to move safely and skillfully through the world of digital media. The scientific association Gesellschaft für Pädagogik und Information (GPI) awarded our Teachtoday initiative the Comenius EduMedia Seal a total of three times in 2016: for the initiative as a whole, the Scroller children’s media magazine and the media obstacle course as a “computer game for the gym.” Teachtoday took gold twice during the FOX Awards 2016, in the categories FOX Awards and FOX Visuals. Since August 2016, Scroller has been entitled to bear the seal of recommendation awarded by Stiftung Lesen, the German Reading Foundation. 4For further information on data protection at Deutsche Telekom, please refer to our annual Data Privacy Report.


Digitization is changing our lives. Business, society and politics now all face new challenges relating to aspects that include IT security, self-determined data use and technology ethics and to which we have yet to find the answers. We are convinced that digital responsibility can only be shaped in an exchange with others. This is the reason why we continue to drive the social dialog on these issues and participate in various alliances and partnerships:

Charter of Digital Networking: The Charter of Digital Networking is an initiative that spans companies, industries and associations, and was founded at the instigation of the National IT Summit. Beside Deutsche Telekom, its initiators include other business enterprises, associations and academic institutions. The charter comprises ten principles regarding the social and economic potential of digital networking and dealings with data, infrastructures and standards. Companies that sign the charter commit themselves to these principles and, in doing so, show that they intend to contribute toward Germany’s future-minded digital development. The charter stands for a shared set of values and sense of responsibility. The object is to hold a forward-looking dialog across all social levels and to create a common understanding as we move toward a digital society. Together, topical questions on digital transformation are addressed, answers developed and an exchange of experiences organized on the implementation of corporate digital responsibility. 17

Deutschland sicher im Netz (DsiN): As the central contact for IT security and data protection, Deutschland sicher im Netz e. V. has been offering useful information and concrete support for consumers and small enterprises for the last ten years. We are members of this association and participate in numerous projects, for example supporting the Digital Neighborhood project. The object is to train volunteers, members and citizens in safe use of the Internet and IT security, and to empower them to pass on their know-how to others.

Golden Internet Prize: We consider it vital to support people of all ages in media skills and safe use of the Internet. We therefore partner the Golden Internet Prize, which commends people over 60 years of age who are skilled Internet users and support others who are only just commencing their journey in the online world.