Assuming social responsibility
Our commitment to refugee aid began in 2015. Our focus at the time lay on providing initial support. Measures included supplying Wi-Fi to refugee reception centers, providing accommodation, recruiting civil servants for the Federal Office for Migration and Refugees, and setting up the refugees.telekom.de online portal. We continued to develop the portal with partners and re-launched it in January 2017 under the name “Handbook Germany” (www.handbookgermany.de).
We have, in the meantime, realigned our work for refugees. In 2017 it will focus on integration, above all in the labor market. To this end, we cooperated with other companies to found the “Internship PLUS direct entry” initiative in 2016. This basically addresses refugees who have job experience but whose qualifications are not accepted in Germany. We want to help these people improve their career prospects. To start with - and to help them find their way around - they participate in two phases of practical training. We subsequently assign them jobs in our Company for a limited period of two years. During this time, their integration and language courses continue. Many employees have worked in refugee aid on a voluntary basis right from the start, and our Group provides all the possible support. In future, we intend to channel their efforts into supporting new colleagues who are starting work at Deutsche Telekom. 4
PLAY TO FIGHT FORGETFULNESS: STUDY ON DEMENTIA
The mobile game Sea Hero Quest in our Game for Good initiative paves the way for the world’s biggest baseline study in dementia research. The object of the study is to help people recognize signs of dementia at an early stage and to obtain information on the effectiveness of therapies. One of the first effects of dementia is the loss of spatial orientation. Sea Hero Quest therefore collects anonymous data on the orientation patterns of healthy players. This data is expected to improve the understanding of spatial orientation and of how our brain functions. Scientists will then understand what exactly it is that suffers when dementia sets in. The anonymous game data is transmitted twice per second and stored at the high-security T-Systems data center in Germany, where it is made available to scientists. 3
So far, over 2.7 million people around the world have played Sea Hero Quest and, in doing so, have made their special contribution to dementia research. 13 of our European subsidiaries flanked the game with communication measures, ads, media and public relations work, and thus helped “Play to fight forgetfulness” on the way to success. Comprehensive standard data on the spatial orientation of healthy people in all age groups is now available for the very first time. This standard data is seen as a key step in the development of new methods that will make timely dementia diagnosis possible.